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Worked in a cross-functional team to create a simplified design solution for Royal Caribbean’s website to cater to new-to-cruise bookings.
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During the 11th week of our 12 week bootcamp, we were assigned our teams for our much anticipated Industry Project, when one of BrainStation's hiring partners gives students a real problem to tackle through design and engineering. Lucky for us, it was Royal Caribbean.
AUG 21, 4:00 PM | T-MINUS 4 DAYS
We were thrilled to finally have the opportunity to collaborate as a team. After building a strong rapport over 10 weeks, we were eager to put our shared enthusiasm into action. Each team was paired with at least two designers and three engineers, creating a well-rounded dynamic. Over the next three days, we delved deeper into Royal Caribbean’s brand image to gain a better understanding and speculate on what the project might entail.
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AUG 24, 4:00 PM | HACKATHON STARTS
With just 24 hours to research, draft a solution, test, and program, we wasted no time. We dove in immediately, working until 2 AM to finalize our notes and lay the groundwork. By 6:30 AM, we were back at it, determined to make the most of every minute and deliver a well-rounded solution.
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Exhausted but determined, we stayed until we had a solid foundation to build on. The first four hours of the hackathon were spent diving deep into planning, brainstorming, and conducting preliminary research to fully understand the topic and set ourselves up for success.
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Using the research we gathered, we developed a persona that accurately represented a "new-to-cruise" individual. By analyzing qualitative and quantitative data, we identified key motivations, behaviors, and pain points typical of first-time cruisers, ensuring our design addressed their specific needs and expectations.
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AUG 25, 4:00 PM | SUBMISSION DEADLINE
All pencils down, Figma closed, and laptops tucked away!” The time was up, and it was time to present our project to Royal Caribbean stakeholders. Showcasing our idea to industry professionals was undeniably nerve-wracking, but we held our ground and received positive feedback on both our presentation and proposed solution. Knowing it was crucial to highlight progress from both the engineering and design perspectives, we divided the presentation between team members from each discipline. This allowed us to clearly articulate how our collaborative process led to the final solution, demonstrating a seamless blend of creativity and technical execution.
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AUG 25, 6:00 PM | WINNERS ANNOUNCED
Although we didn’t win this time, participating in a hackathon for the first time was an incredibly rewarding experience. Collaborating with engineers and fellow UX designers in such an intensive environment was unlike anything I’d done before. Watching four other teams present their projects was inspiring, and the winning team was undoubtedly deserving of their victory.
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Fancy seeing you all the way down here! I'd like to sincerely thank you for taking the time to look at my work. Feel free to connect with me via Linkedin or email with any questions, suggestion, or comments.
